How To Choose An Affordable Real Estate Company in Lagos Nigeria

Why is there so much fuss about the real estate industry? It is no longer news that real estate is one of the fast-growing and profitable businesses in Nigeria. Additionally, it is one industry that has been running for countless years.  While it is not a get-rich-quick business, starting a real estate company in Nigeria can help you improve your financial life.
Before you limp for joy, you need to understand that starting a real estate company comes with some challenges. While many have successfully launched and are delivering quality realtor services, some have been unsuccessful.
So, how do you avoid becoming the next victim of failure in the real estate industry? What is the secret to starting your own real estate company in Nigeria and recording success?
If you want to become the best, then follow the lead of the best. Landshop will provide details on how you can start your own company. As an industry giant, we have what it takes to help you kickstart your real estate journey.

What is real estate?

Real estate refers to land and all other permanent attachments it carries. Real estate attachments can be natural and or artificial. They may include buildings, trees, bridges, etc. The word \”real\” denotes that the things on the land are permanently attached.
Experts divide the real estate industry into several categories. They include residential, industrial, commercial, and raw land. The good part is, people can invest in real estate. As a real estate company in Nigeria, you have the opportunity to sell properties to individuals in need of such properties.

Three Things to Know Before starting a real estate company in Nigeria

While it is commendable that you want to dive into the real estate industry, here are some factors you should keep in mind before diving into the real estate industry;


There is high competition in the real estate industry. Does this mean you won\’t be a success in the industry? No! Humans will continue to need the services of realtors to get properties. The demand in the industry is high, and if you provide quality services, you won\’t be out of business.


While there are several other real estate companies around, you can still survive in the market. But your need to identify your strength. One of your strengths could be your negotiation power. You may be able to speak more convincingly. Whatever you think might increase your chances of getting more sales, try them out.

Opportunities in Real Estate Company in Nigeria

There are several opportunities you have to improve your result. While other companies are flourishing, you can spice your services up. You can make use of the internet to connect with people outside your location. Advertise your company on social media, create an accessible website. Don\’t limit yourself to those around you, explore and the result will amaze you.

Steps to start a real estate company in Nigeria

To successfully launch your real estate company in Nigeria, here are some things you should do:

Plan meticulously

Planning is vital when making plans to start your real estate company. The key to entering the market lies in understanding what the market is bringing. There should be a proper understanding of the market and the effects of internal/external factors. Understanding these factors helps you overcome operation problems.
Planning involves identifying the properties you want to offer, the target market, marketing plans, and the operation team. Another essential aspect is your business plan. Endeavor to write your business plan before launching your real estate company. Ensure you have proper planning for your financing, set your goals, and make sure they are achievable. Identify your strength, weakness, opportunity, and threat. You don\’t need to start very big. Start small and keep making progress.

Work on your brand

Your brand is the key to success in the real estate industry. Building your brand credibility should be your first task. People will invest their hard-earned money, and we all know making money in Nigeria is not easy. They need assurance that their money is safe and that they will get the best they desire.
Building brand credibility starts with convincing your prospective customers that your brand is trustworthy. Engage with your customers on a personal level. Work on getting a beautiful brand logo, use billboards, social media, popular media homes like television and radio stations to inform people of your business.
When people see your brand on such platforms, they are confident that you have something good to offer. You can also work with celebrities to help you speak about your business.

Register your business

There are two levels to this, registering with the Corporate Affairs Commission of the Federal Republic of Nigeria and getting the operation license from the regulatory body. Having your business registered assures your customers that your brand is here to stay.
Registering with the regulatory bodies will expose you to the rules and regulations of the industry and help you improve your brand\’s credibility. Depending on your location, there are different regulatory bodies in each state, so ask questions from experts in the industry.

Capital is vital

You cannot start a real estate company in Nigeria without having a starting capital. In your business plan, you should have worked on the financing aspect of the business. The starting price will vary from location to location.
If you do not have enough funds, you can seek financial assistance by taking loans from banks or friends and family members. Remember, real estate needs a lot of financial commitment to convince your investors of what you have to offer.
You also need funds to set up your office space, website and employ staff. Additionally, you need to work on marketing and ensure you make your business more visible in the market.

Launch your business real estate company in Nigeria

Having made the best preparation, you can then think of launching your real estate company. Ensure that you strictly follow what you have in your business plan at all levels of the business. Keep working to improve your brand\’s reputation, work on your marketing, and keep winning in the industry.


Starting a real estate company in Nigeria is not child\’s play. You need to plan carefully and put things in order. You need to convince your customers that you are the best option in the market, and you have what it takes to get them the property they desire.
One truth is, if you want to be the best, then you need to work with the best. At Landshop, we can help you kickstart your real estate dream. Why not contact us today!

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